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Feature Story -

Clean Label Consumerism - The Big Trend in Natural Food

By Courtney Ferris

According to a recent survey conducted by market research firm Packaged Facts, 53% percent of adults said they are purchasing more natural and organic foods than ever before. Today, the belief that organic and natural, or whole, foods are safer and more nutritious is widespread. Young consumers are particularly knowledgeable about the link between diet and health.
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