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Feature Story -

Trends in the Japanese Supermarket

By Courtney Ferris

The first step inside a Japanese supermarket is a unique shopping experience: the sweet smell of freshly roasted yaki-imo (sweet potatoes) permeates the air as you enter through the gleaming front doors, where you grab a small cart, big enough for just two shopping baskets. The majority of the Japanese population makes several trips each week to the supermarket because they value fresh ingredients and also because they have limited refrigerator and cupboard space, making a larger cart for bigger purchases unnecessary. (Bread is often sold in slices of three for this space-limited population!)

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