ANUGA USA Pavilion Exhibitors Report Success Exceeding results from Anuga 2009

November 1, 2011

ANUGA, the world’s largest food and beverage trade event, was held in Cologne, Germany, October, 8-12, 2011. Held biennially, ANUGA 2011 had 6,596 companies (versus 6,522 in 2009) exhibitors from 100 (versus 97 in 2009) countries and attracted over 155,000 trade visitors (versus 153,500 in 2009) from 180 countries. The five USA Pavilions at ANUGA (Fine Foods, Meat & Poultry, Organic Foods, Frozen Foods, Drinks) were a successful platform for 165 U.S. participants (versus 139 in 2009) generating an estimated $ 15.6 million (versus $ 7.8 in 2009) in on-site sales and over $169.6 million (versus over $158 million in 2009) in 12-month projected sales. A total of 55 small companies of which 7 were minority-owned companies and 14 first time attendees participated in the USA pavilion. USA Pavilion exhibitors reported 2,886 serious trade contacts and introduced more than 3,646 new products including general grocery items, seasonings and sauces, frozen foods, walnuts, almonds and prunes, seeds, shelled sunflower seed, flavorings, vegetables, baked goods, ready-made fruits juices, meat and poultry and other food ingredients. The FAS booth and its Trade Lead Kiosk resulted in more than 75 Trade Leads. The FAS booth’s New Product Display showcase garnered numerous inquiries for the 18 participating companies. USDA Attaches also recruited buying missions from Latin America and the Middle East.